Data protection

PFIFF Pfitzner Reitsport GmbH & Co. KG (hereinafter referred to as “PFIFF”) processes personal data on this website in accordance with the principles described below. PFIFF places great emphasis on protecting your personal data and further information gathered. We can therefore assure you that we always handle your data in a trustworthy and responsible manner. In particular, we use your personal data strictly in compliance with the legal requirements.




Entity responsible

The entity responsible for data protection regulations with regard to the processing of personal data on this website is PFIFF Pfitzner Reitsport GmbH & Co. KG, Bahnhofstrasse 61a, 59872 Meschede-Freienohl, Germany. For detailed contact information, please refer to the Legal Disclaimer of this website. PFIFF has appointed Mr RA Michael Panienka as a data protection officer. You can reach him via e-mail at




Collection and processing of personal data

When you visit our website, by standard, our web servers save your IP address, the website from which you were directed to us if, for example, you clicked on a link, the web pages you visit on our site, information about the web browser used and its display properties and language settings, the operating system used, and the date and duration of your visit. In addition, personal data are collected and processed only if you deliberately specify such data, e.g. during a registration process, by using a contact form, or in formulating a query.


We immediately delete the personal data collected in this way as soon as it is no longer required for the purpose for which it was collected.




Use and dissemination of personal data and purpose limitation

PFIFF uses these personal data for the purpose of the technical administration of the web pages, in particular to enable you to access them, as well as for statistical analyses of use. We also use this technical access information in order to continuously improve the attractiveness and ease of use of our web pages and their contents and to identify potential technical problems within our website.


PFIFF shall not pass on the personal data you provide us to third parties without your explicit consent. Details govern this privacy protection notice.


The legal basis for the processing of personal data for this purpose is formed by Art. 6 (1)(b) GDPR.




Contact form and e-mail contact

Our website features a contact form which can be used to contact us digitally. If a user employs this option, the data entered into the form are transmitted to us and saved. These data are the first and last name as well as the email address. Alternatively, it is possible to contact us via the provided e-mail address. In this case, the user’s personal data transmitted with the email will be saved.


The data is used exclusively for processing the request in question.


The data will be deleted as soon as they are no longer required to fulfil the purpose for which they were collected. With regard to the personal data from the input mask of the contact form and those sent by e-mail, this purpose is considered to be fulfilled once the respective conversation with the user has been concluded. The conversation is considered concluded if the circumstances reflect that the issue in question has been completely resolved. 


The legal basis for processing the data transmitted by sending an e-mail or using the contact form is constituted by Art. 6 (1)(b) GDPR. 




Links and references to other websites

This website contains links to other websites. Please note that PFIFF assumes no responsibility for the data protection or content of such other websites.


We recommend that all Internet users inform themselves regarding the respective data privacy notices of other websites they visit upon leaving PFIFF’s website.




Cookies and analyses

PFIFF uses cookies on this website. Cookies are small files stored on your PC by your web browser and contain pseudonymised data. Cookies do not damage your computer and do not contain viruses.


Cookies are used by PFIFF to improve the user-friendliness of the webpages and to custom-tailor the website as individually as possible at each visit, according to user needs, as well as to analyse and make use of marketing opportunities. Such cookies are implemented on this website not only by PFIFF itself, but also by third-party providers on our behalf. When a PFIFF page is visited, cookies are also set that remain stored beyond your current visit to our website (referred to as a session).


By using our website, you agree expressly to the use of cookies and of your personal data in order to improve our website. This consent also includes the use of service providers by PFIFF, such as Google Analytics, and the transmission of data to the said service providers for this purpose.


You can revoke your consent at any time and delete existing cookies by disabling and removing them via your web browser. More information about deleting or blocking cookies can be found in the help texts of your browser or on the Internet, for example by searching for the terms “Disable cookies” or “Delete cookies”.


The legal basis for processing usage data for analysis purposes is Art. 6 (1)(a) GDPR.




Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies, which are text files that are stored on your computer and allow your website usage to be analysed. The information generated by the cookie about your use of this website (including your IP address) is generally transmitted to a Google server in the USA and stored there.

If IP anonymisation is enabled on this website, your IP address, however, will previously be truncated by Google within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google uses this information on behalf of the website operator to analyse your website use in order to generate reports on the website’s activity and also to provide other services relating to the website use and Internet use to the website operator. The IP address transmitted by your browser in the for the purpose of Google Analytics is not associated with other Google data.

You can prevent cookies from being stored by adjusting the appropriate settings of your browser software. That said, please note that you may not be able to fully use all the functions of this website if you do so. You can also prevent the collection of data generated by the cookie and data relating to your website use, including your IP address being sent to Google and the processing of the said data by Google by downloading and installing the appropriate browser add-on.

Alternatively, you can prevent data collection by Google Analytics by activating a special opt-out cookiewhich prevents your data from being recording when visiting this website.

You will also find further information in Google’s terms of useand overview of its privacy protection policy. Please note that on this website Google Analytics has been expanded to include the function _anonymizeIp() to ensure anonymous recording of IP addresses (IP masking).




Data protection level of third-party providers

The third-party providers used by PFIFF and mentioned previously either have their headquarters in the EU or in a country in which the EU has determined a sufficient level of data protection. Companies from the USA meet the requirements of a sufficient level of data protection if they are covered by the EU-US Privacy Shield framework. 





PFIFF implements the technical and organisational safety measures required by law to protect your data administered by us against accidental or deliberate manipulation, loss, destruction, or access by unauthorised persons. Our security measures undergo constant improvement in line with technological development.




Your rights

As the user of our website, you have the right to demand information about the data stored regarding you as a person or your pseudonym. This information can also be provided electronically on your request. You have the right to demand that your personal data processed by us be deleted, restricted, or transferred to third parties in a common format we make use of. You may demand incorrect data to be corrected. Any granted consents, e.g. to the use of analyses by cookies, can be revoked at any time.


Such requests can be addressed to PFIFF or our data protection officer.


Complaints about our processing of personal data can be directed to the competent supervisory authority.




Scope of application

This data privacy notice applies exclusively to PFIFF’s website and newsletter service.


Furthermore, please note that this data privacy notice is subject to ongoing adaptations to the latest requirements.




Version: May 2018