About us / Company profile
Company profile Family Gisela Pfitzner Equestrian sports products, wholesaler and manufacturer,
PFIFF = Pfitzner Fachsport Freienohl
| 1975 | Gisela and Wilfried Pfitzner start out with a 16m² equestrian sports retail shop in Meschede-Freienohl. It opens daily in the evenings from 4 p.m. to 6.30 p.m. after their usual work hours. Frau Pfitzner was employed in education, while Herr Pfitzner worked as a finance officer with the finance authority. |
| 1978 | Purchase of a residential and commercial building with a 280m² retail space in Meschede-Freienohl. 1979 all day opening hours, a first trainee is hired. |
| 1981 | Start as representative for stable equipment items (wholesale product range), first catalogue with pictures. |
| 1982 | Present for the first time at Spoga in Cologne, product range: stable items made out of sendzimir or steel plate, woolen bandages and knitted horse rugs. |
| 1983 | Start of our own production of horse rugs/saddle covers and riding textiles. Purchase of an industrial site (3,000m²) at Bahnhofstraße 61 in Meschede-Freienohl |
| 1985 | Employees increased to 5 members of staff for production and wholesale |
| 1986 | The saddlery and horse rug production is extended over 150m² |
| 1987 | Lease of a warehouse of about 400m² at Bahnhofstraße 27 |
| 1987 | Broadening of our product range (start of a complete range of riding products for wholesale) |
| 1989 | Production of tacklockers/feed trolleys, troughs and other metal products. Construction of an 800m² manufacturing plant on the industrial site bought in 1983, for equestrian textiles (horse rugs, saddle covers...). Employees increased to 15 members of staff |
| 1990 | First wholesale catalogue with pictures |
| 1991 | Sole distributor for Equip Horse products on the German market |
| 1992 | The entire wholesale enterprise moves from Bahnhofstraße 25 to its own sales rooms at Bahnhofstraße 61 in Meschede-Freienohl, comprising a 2 storey complex of about 4,800m² |
| 1993 | First comprehensive wholesale colour catalogue |
| 1995 | Introduction of container import of dried pet food for cats, dogs, birds (snacks, pressed raw hide products, etc…). Exclusive distribution in Europe |
| 1996 | Extension/expansion of the wholesale/ manufacturing plant to over 6,800m² |
| 2001 | Extension/expansion of the wholesale/ manufacturing plant to about 12,000m² |
| 2002 |
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| 2003 | Expansion of the range, inclusion of team sports articles, creation of the PFIFF-Sports brand |
| 2004 | New trade building with marketing department, display room and PFIFFsport shop. |
| 2005 | Jubilee year (30 years of Reitsport Pfitzner), the Freienohler family opens a new line of business. At the beginning of July, PFIFF opens a new PFIFF-Sport Shop at the junction of Freienohler Strasse and Bahnhof Strasse. On the first floor of the newly built three storey building, athletes can find sportswear, textiles, shoes, merchandise, modern sports equipment and many other products. PFIFF’s focus lies on equipment for team sports. A convenient flocking department (advertising) can be found on-site and several embroidery computers are at the clients’ disposal. Films and advertisements can also be produced directly at the in-house audio visual media department in the new building. |
| 2006 | Construction begins on a new warehouse at Bahnhofstr. 61. |
| 2007 | Completion and occupancy of the new storage warehouse at Bahnhofstraße 61 with more than 3,000 palette spaces and 5,000 storage spaces. |
| 2009 | Change of management: the second generation of the Pfitzner family joins management; Gisela and Wilfried Pfitzner remain on the extended executive board. |
| 2010 | Entry into the “Reiterwelt” franchise system giving top quality assistance to the economically independent franchisee by giving optimal support and working with the affiliated specialist trade in purchasing, marketing and sales. |
| 2012 | Start of the extension in Freienohler Straße. |
| 2013 | Completion of the expansion in Freienohler Straβe, giving us 1,000m² floor space. Start of our business cooperation with the Horizont company for France. |
| 2014 |
PFIFF increases its sales team to cover Denmark, Sweden, Finland & Norway. |
| 2015 |
PFIFF is 40 years old! |
| 2016 |
We open our "Feed room" in our retail shop on Bahnhofstraβe. |
Our current opening times:
Wholesale shop:
Monday – Thursday: 8:00 till 13:00 and from 13:30 till 16:30
Friday: 8:00 till 12:30
Our motto:
Our aim is to offer reliable quality horse and rider-safe products, at a fair price, in close collaboration with our discerning customers.
…Equestrian sports products by and with PFIFF...
